Ch. 2: The quarter-inch drill bit, sparks, and expectations

Aug 01 2019 | 00:03:20

00:00 / 00:03:20

Hosted By

Show Notes

“No one buys a quarter-inch drill bit because they need a quarter-inch drill bit. What they need is a quarter-inch hole.”? -- Ted Levitt

In an interview with Tim Ferris on his podcast, Seth Godin explains Ted Levitt’s quarter-inch drill bit theory.

Other Episodes

Episode 0

April 09, 2020 • 00:02:42

Ch. 13: The Great Unknown

“Experiments rarely turn out the way they’re supposed to. That’s why they’re called experiments.”? -- Dawson Church It’s an experiment. We don’t know the...

Episode 0

June 18, 2020 • 00:01:50

Ch. 17: Part 4: When: Introduction: Kindling

“The best time to plant a tree was 20 years ago. The second best time is now.” -- ?Chinese Proverb

Episode 0

May 14, 2020 • 00:03:22

Create + Spark = Give the Gift of You

Visiting the SPARK world from the latest book, CREATE, here's Chapter 14. When you think you don't have anything to give, you can still...