Ch. 2: The quarter-inch drill bit, sparks, and expectations

Aug 01 2019 | 00:03:20

00:00 / 00:03:20

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Show Notes

“No one buys a quarter-inch drill bit because they need a quarter-inch drill bit. What they need is a quarter-inch hole.”? -- Ted Levitt

In an interview with Tim Ferris on his podcast, Seth Godin explains Ted Levitt’s quarter-inch drill bit theory.

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