Ch. 2: The quarter-inch drill bit, sparks, and expectations

Aug 01 2019 | 00:03:20

00:00 / 00:03:20

Hosted By

Show Notes

“No one buys a quarter-inch drill bit because they need a quarter-inch drill bit. What they need is a quarter-inch hole.”? -- Ted Levitt

In an interview with Tim Ferris on his podcast, Seth Godin explains Ted Levitt’s quarter-inch drill bit theory.

Other Episodes

Episode 0

December 19, 2019 • 00:16:18

Nicole Akers, no, wait, Cassie Akers, and "Flowers Make Me Happy"

Cassie, who is 8-years old, is the author of the book, not Nicole. Just had to get that out there. Let me tell you...

Episode 0

March 12, 2020 • 00:03:24

Seems like the time is ripe for another SPARK Campfire

Quarantined to your home? We practically are with basketball practices and games canceled, concerts postponed, and you can't just watch Netflix all the time...

Episode

June 18, 2019 • 00:02:38

It was both “just a fun little thing we did” and a “monumental shift in who I was” at the time.

Are you ready to take action? Are you ready to co-create? Here’s the prologue to “Spark.” Let’s see if there are any warm embers...